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The Magic of a Name: The Rolls-Royce Story Part One: The First Forty Years |  | Author: Peter Pugh
Publisher: Totem Books
Category: Book
List Price: $50.00
Buy Used: $0.31
as of 9/10/2010 01:56 CDT details
You Save: $49.69 (99%)
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Seller: HPB-Outlet Ohio
Rating:  3 reviews
Sales Rank: 152161
Media: Hardcover
Pages: 200
Number Of Items: 1
Shipping Weight (lbs): 2.6
Dimensions (in): 9.7 x 7 x 1.3
ISBN: 1840461519
Dewey Decimal Number: 629.2222
EAN: 9781840461510
ASIN: 1840461519
Publication Date: July 10, 1996
Availability: Usually ships in 1-2 business days
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Product Description
This volume tells the story of the first 40 years of Britain's most prestigious manufacturer - Rolls-Royce -a company whose record of achievements is part of the history of the 20th century. The book begins with the historic meeting in May 1904 of two great men, Henry Royce and the Honourable C.S. Rolls. Their instant rapport led to an agreement whereby Royce would design "the best cars in the world" and Rolls would advertise and sell them. In 1906, Rolls-Royce Limited was formed, Claude Johnson joined the company as a visionary managing director, and the legendary Silver Ghost, "the best car in the world", was born. In 1914, the Great War intervened and Royce turned his skills to producing a reliable aero engine. The result was the Eagle, quickly followed by the Hawk, Falcon and Condor, all of which proved themselves in battle and confirmed Rolls-Royce as a leading manufacturer of aero engines as well as motor cars. It was an Eagle-powered Vickers Vimy in which Alcock and Brown made the first direct flight across the Atlantic. Other record-breaking feats followed, but Rolls-Royce turned back to cars in the 1920s, producing the Twenty and the Phantom, and also setting up a manufacturing plant in Springdfield, Massachusetts. However, his country beckoned Royce one again, and built the Rolls-Royce "R" engine which won the Schneider Trophy an established a new world air speed record of over 400mph, powering a Supermarine S6. The collaboration with Reginald Mitchell, who had designed the S6, led eventually to the Rolls-Royce Merlin engine being installed in the Mitchell-designed Spitfire. By now, another war seemed inevitable and, in a race against time, Merlin engines, Supermarine Spitfires and Hawker Hurricanes were developed and built in sufficient numbers to win the Battle of Britain in the late summer of 1940.
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| Customer Reviews:
 Enough detail to keep you enthralled. September 1, 2009
L. Brennan (Sydney, Australia)
I enjoyed this book alot. It gives a good insight into the early days and moves at a brisk pace, without getting too deep or too bland.
The book did leave me wanting more on the individuals, however. This is solved by finding/purchasing the series of books from the Historical trust series. (I now have three of those and want the book on Lord Hives). I have just ordered Volume TWO, to find out the deeper story on their JET engine development. Overall, a very worthwhile book for anybody interested in the early cars, the fascinating people and the technologies of the time.
De Facto Owners Guide May 8, 2006
John W. Kercheval, III (Georgetown, Washington, DC)
1 out of 1 found this review helpful
This is an excellent book for a superior marque. All RR owners should give it a thorough read.
Professor John W. Kercheval, III
Georgetown
Washington, DC
 A definitive corporate biography enhanced with period photos September 7, 2000
Midwest Book Review (Oregon, WI USA)
5 out of 6 found this review helpful
The Magic Of A Name: The Rolls-Royce Story is a fascinating and informative history of the first forty years of the internationally famous Rolls-Royce company, whose achievements were part and parcel of the technological advancements of the twentieth century. It was in 1904 that Henry Royce and Charles Rolls collaborate to build luxury cars for the rich. Then successfully engineered the "Silver Ghost" and launched one of the most successful car manufacturers of their day. The impact of both World Wars compelled the corporation to the cutting edge of aeronautical engines for such legendary aircraft as the Spitfire, Hurricane, and American Mustang. Peter Pugh draws upon his extensive researches with company archives to write a definitive history, enhanced with sections of period photographs. The Magic Of A Name is the superb biography of a great company.
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